Segment
NFT IP
Azuki Case Study
AnkhLabs supported an Azuki sale that raised $500K+ and sold out in seconds.
The brief
For an established blue-chip NFT brand, the risk at sale is not demand but allocation — ensuring the right holders participate and the sale reflects the brand's standing.
What we did
We concentrated pre-sale communication within the existing holder community and aligned alpha group distribution to the sale window. Messaging emphasised allocation mechanics and timing rather than hype, which is appropriate for an audience that already understands the brand.
Results
$500K+
Raised
Sold out in seconds
Sale outcome
Raised and Sale outcome as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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