Latest Articles

Insights, research and perspective on Web3, blockchain and the culture, technology and capital shaping the industry, from the team behind campaigns for some of the world's most recognised brands, IP and ecosystems.

Analysis

The Reply Guy Doesn't Scale. The System Behind Him Does

One hungry person working the DMs hits a ceiling fast. A machine built for outbound keeps going, and the moment to build one has rarely been better.

AnkhLabs Research·
Analysis

You're marketing to the same ten million people

There are roughly 741 million crypto owners in the world. Most web3 marketing talks to a sliver of them, over and over, on the same feed. The growth is in the people you're ignoring.

AnkhLabs Research·
Analysis

The Agents Got Cheap. Aiming Them Is the Whole Job

Autonomous marketing agents will flood your funnel with activity in 2026. The teams that pull ahead are the ones wiring them to a real outcome.

AnkhLabs Research·
Analysis

Your Content Team Can't Out-Post a Thousand Clippers

The cheapest distribution channel in crypto right now is a crowd of independent creators paid on performance. Most teams run it badly, because they optimize for the wrong number.

AnkhLabs Research·
Analysis

The Deadest Account in Your Funnel Is the Founder's

Every audit turns up the same thing: the brand handle posts daily, and the founder's personal account last posted in April.

AnkhLabs Research·
Analysis

Anyone Can Rent a Number. Keeping It Is the Whole Job

Launch-day TVL is the easiest metric in crypto to buy and the hardest to hold. Here is how our team thinks about the gap between the two.

AnkhLabs Research·
Analysis

Crypto's biggest story of 2026 is boring on purpose

Stablecoins quietly went mainstream. The lesson for anyone marketing a web3 product: the narrative that wins now is "it works," not "it might moon."

AnkhLabs Research·
Analysis

Your next customer might be a bot

AI browsers and shopping agents are becoming real traffic, and they convert better than humans. For anyone selling online, web3 included, the visitor you optimize for is starting to be a machine acting on someone's behalf.

AnkhLabs Research·
Analysis

Create value with the airdrop. Capture it with the funnel.

An airdrop gives real value to users, and done well it's a smart move. The mistake we watch teams make is stopping there. If your funnel captures nothing back, you've paid to acquire people who were always going to leave. Here's how we close the loop.

AnkhLabs Research·
Analysis

The token launch isn't the strategy anymore

Tokens still launch every day. Most sink within weeks. Here's how web3 marketing shifted from hype to real users, and where founders should actually be spending right now.

AnkhLabs Research·