Latest Articles

Insights, research and perspective on Web3, blockchain and the culture, technology and capital shaping the industry, from the team behind campaigns for some of the world's most recognised brands, IP and ecosystems.

Analysis

Why the CLARITY Act Failed and What Happens Next for Crypto

The US Senate just stopped crypto's biggest bill, 11 votes short of what it needed. What the CLARITY Act was, why it failed, what it means if you own crypto, and what comes next.

AnkhLabs Research·
Analysis

How $1 Token Became Crypto's Most Profitable Company

Tether made more profit last year than Coinbase made in revenue, and USDT sits on one side of nearly seven in every ten crypto trades. How a stablecoin became crypto's biggest business, and why nobody has knocked it off the top.

AnkhLabs Research·
Analysis

You Acquired Ten Thousand Wallets. You Can Reach None of Them.

Most protocols spend a fortune getting users in the door, then lose the ability to ever talk to them again. Web2 solved this twenty years ago and crypto never did.

AnkhLabs Research·
Analysis

The Game That Paid Wages

Axie Infinity employed a small country's worth of players, made $1.3 billion in a year, and lost 90% of its users when the pay dried up. It was the biggest test ever of paying people to use a product, and the result is final.

AnkhLabs Research·
Analysis

The Influencer Is a Bot Now

An AI account gathered 300,000 followers in under three months and its mentions moved token prices within minutes. Then the whole AI influencer sector went from $16 billion to a graveyard. What survived tells you exactly what attention is made of.

AnkhLabs Research·
Analysis

The Reply Guy Doesn't Scale. The System Behind Him Does

One hungry person working the DMs hits a ceiling fast. A machine built for outbound keeps going, and the moment to build one has rarely been better.

AnkhLabs Research·
Analysis

You're marketing to the same ten million people

There are roughly 741 million crypto owners in the world. Most web3 marketing talks to a sliver of them, over and over, on the same feed. The growth is in the people you're ignoring.

AnkhLabs Research·
Analysis

The Agents Got Cheap. Aiming Them Is the Whole Job

Autonomous marketing agents will flood your funnel with activity in 2026. The teams that pull ahead are the ones wiring them to a real outcome.

AnkhLabs Research·
Analysis

Your Content Team Can't Out-Post a Thousand Clippers

The cheapest distribution channel in crypto right now is a crowd of independent creators paid on performance. Most teams run it badly, because they optimize for the wrong number.

AnkhLabs Research·
Analysis

The Deadest Account in Your Funnel Is the Founder's

Every audit turns up the same thing: the brand handle posts daily, and the founder's personal account last posted in April.

AnkhLabs Research·
Analysis

Anyone Can Rent a Number. Keeping It Is the Whole Job

Launch-day TVL is the easiest metric in crypto to buy and the hardest to hold. Here is how our team thinks about the gap between the two.

AnkhLabs Research·
Analysis

Crypto's biggest story of 2026 is boring on purpose

Stablecoins quietly went mainstream. The lesson for anyone marketing a web3 product: the narrative that wins now is "it works," not "it might moon."

AnkhLabs Research·
Analysis

Your next customer might be a bot

AI browsers and shopping agents are becoming real traffic, and they convert better than humans. For anyone selling online, web3 included, the visitor you optimize for is starting to be a machine acting on someone's behalf.

AnkhLabs Research·
Analysis

Create value with the airdrop. Capture it with the funnel.

An airdrop gives real value to users, and done well it's a smart move. The mistake we watch teams make is stopping there. If your funnel captures nothing back, you've paid to acquire people who were always going to leave. Here's how we close the loop.

AnkhLabs Research·
Analysis

The token launch isn't the strategy anymore

Tokens still launch every day. Most sink within weeks. Here's how web3 marketing shifted from hype to real users, and where founders should actually be spending right now.

AnkhLabs Research·