Latest Articles

Insights, research and perspective on Web3, blockchain and the culture, technology and capital shaping the industry, from the team behind campaigns for some of the world's most recognised brands, IP and ecosystems.

Analysis

Create value with the airdrop. Capture it with the funnel.

An airdrop gives real value to users, and done well it's a smart move. The mistake we watch teams make is stopping there. If your funnel captures nothing back, you've paid to acquire people who were always going to leave. Here's how we close the loop.

AnkhLabs Research·
Analysis

The token launch isn't the strategy anymore

Tokens still launch every day. Most sink within weeks. Here's how web3 marketing shifted from hype to real users, and where founders should actually be spending right now.

AnkhLabs Research·