Segment
NFT IP
Bored Ape Yacht Club Case Study
AnkhLabs supported a Bored Ape Yacht Club activation generating $650K+ in sale volume and a full sell-out.
The brief
Working with the most scrutinised IP in NFTs means every communication is examined by an audience that is highly informed and highly sceptical of marketing language.
What we did
We kept communication direct and mechanic-led rather than promotional, distributing through established community channels and alpha groups rather than broad paid reach. Timing was coordinated with wider community activity to avoid competing for attention.
Results
$650K+
Sale volume
Sold out
Collection status
Sale volume and Collection status as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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