Segment
NFT IP
Doodles Case Study
AnkhLabs worked with Doodles on GTM strategy across several projects including a mini-game launch, supporting a sale that raised $440K and sold out in 15 minutes.
The brief
The brief spanned multiple projects rather than a single drop, requiring a consistent GTM approach that worked across a game launch and collectible sales.
What we did
We brought structure to the planning process across projects, defining launch sequencing, channel mix and community communication for each. Work was collaborative with the internal team rather than delivered as an external campaign, which is what allowed consistency across separate launches.
Results
$440K
Raised
Sold out in 15 minutes
Sale outcome
Raised and Sale outcome as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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