FIFA Rivals Case Study

AnkhLabs supported the FIFA Rivals launch by driving trailer distribution through coordinated KOL activation and a structured UGC push, organising 100+ creators into a single amplification strategy.

The brief

Game launches get one window of attention. The brief was to concentrate creator activity into that window rather than spreading it thinly, and to generate community-led content that continued after the paid activity stopped.

What we did

We organised 100+ creators into a unified amplification strategy using QRT campaigns and community-led content. Creators were briefed to produce distinct angles rather than repeating the same message, which sustained interest across the launch window. The UGC structure gave the community a format to participate in, extending organic reach beyond the activated creator set.

Results

100+

KOLs activated

300K+

Campaign reach

KOLs activated and Campaign reach as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.

Last updated:

30 Jul 2026