Goodies Marketplace Case Study

AnkhLabs delivered launch and growth strategy for Goodies Marketplace, onboarding 650K+ users and driving $6M+ in launch auction volume.

The brief

A new marketplace has to solve supply and demand simultaneously at launch. The brief was to build a user base large enough to make the launch auction competitive, while establishing the marketplace's positioning in a crowded category.

What we did

We built pre-launch demand through a staged onboarding campaign, using referral mechanics to compound signups before the auction opened. Creator and community distribution was concentrated in the final weeks so attention peaked at auction rather than dissipating early. Auction mechanics were communicated clearly to reduce drop-off between signup and participation.

Results

650K+

Users onboarded

$6M+

Launch auction volume

Users onboarded and Launch auction volume as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.

Last updated:

30 Jul 2026