Lamborghini Case Study

AnkhLabs delivered launch strategy for Lamborghini's Web3 collection, generating $2M+ in sale volume and a full sell-out. The work brought an automotive luxury brand into crypto without compromising its brand standards.

The brief

Luxury brands entering Web3 face a specific risk: the aesthetics and language of crypto marketing are often incompatible with a heritage luxury brand. The brief was to launch to a crypto-native audience while operating inside strict brand guidelines.

What we did

We built a launch approach that treated the collection as a luxury product drop rather than an NFT mint, matching the brand's existing release cadence and tone. Creator selection prioritised collectors and design-led accounts over high-volume crypto influencers. Demand was concentrated into a single window to support a clean sell-out.

Results

$2M+

Sale volume

Sold out

Collection status

Sale volume and Collection status as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.

Last updated:

30 Jul 2026