Segment
Web3 Gaming
Mythical Forest Case Study
AnkhLabs executed launch and growth strategy for Mythical Forest, a points-driven engagement programme powered by the $MYTH token. The campaign onboarded 1M+ users and generated 10M+ campaign impressions.
The brief
Points programmes succeed or fail on whether the loop rewards genuine participation rather than farming. The brief was to onboard users at scale while building mechanics that sustained engagement beyond the initial incentive.
What we did
We introduced a social farming system with referrals, amplified through targeted KOL activations, alpha communities and ecosystem partnerships. Distribution was concentrated across crypto-native channels where the points mechanic would be understood immediately. The programme design tied rewards to sustained activity rather than one-off actions, which supported $MYTH trading activity through the campaign.
Results
1M+
Users onboarded
10M+
Campaign impressions
Users onboarded and Campaign impressions as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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