Segment
Infrastructure & RWA
Propchain Case Study
AnkhLabs delivered social media management and growth for Propchain, driving 100K+ follower growth for a real-world asset and real estate tokenisation platform.
The brief
RWA platforms have to communicate credibly to two audiences at once: crypto-native users who understand tokenisation, and a real-estate audience that does not.
What we did
We ran ongoing social media management with content pitched to bridge both audiences, explaining tokenisation mechanics without assuming crypto fluency. Consistent publishing cadence rather than campaign bursts is what produced sustained follower growth.
Results
100K+
Social follower growth
Ongoing
Social media management
Social follower growth and Social media management as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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