Segment
NFT IP
Pudgy Penguins Case Study
AnkhLabs supported growth across the Pudgy Penguins ecosystem, leading content, distribution and launch strategy for Pengu Clash and the Telegram collectible drops. The work drove 2M+ waitlist users and $4M+ in collectible sales.
The brief
Pudgy Penguins had exceptional brand strength but needed to convert cultural affection into measurable participation across new product surfaces, including a game launch and Telegram-native collectible drops. The brief was to build a waitlist at scale without eroding the brand's tone.
What we did
We built a waitlist funnel designed for viral referral rather than paid acquisition, using Telegram's native mechanics for distribution. Content was produced in the brand's voice rather than in generic crypto-marketing register, which is what made the referral loop work. Collectible drops were sequenced against community milestones to sustain momentum after launch.
Results
2M+
Users on waitlist
$4M+
Collectible sale volume
Users on waitlist and Collectible sale volume as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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