Rayls Case Study

AnkhLabs delivered audience growth for Rayls, acquiring 20K+ followers and generating 500K+ campaign reach for a blockchain infrastructure project.

The brief

Infrastructure projects are harder to market than consumer products because the audience is smaller, more technical and less responsive to conventional campaign tactics.

What we did

We built distribution around technically credible voices rather than general crypto creators, with content that explained the infrastructure's purpose rather than promoting it. Reach was built through relevance to a defined developer and builder audience.

Results

20K+

Followers acquired

500K+

Campaign reach

Followers acquired and Campaign reach as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.

Last updated:

30 Jul 2026