Segment
Sports & Entertainment
SIXR Cricket Case Study
AnkhLabs led growth for SIXR Cricket, generating 25M+ campaign impressions and onboarding 200K+ users during beta. Cricket's audience is one of the largest in world sport and among the least served by Web3 products.
The brief
Cricket has an enormous global fanbase concentrated in markets where crypto adoption is growing quickly but Web3 marketing is underdeveloped. The brief was to build beta participation at scale in an audience with little prior wallet experience.
What we did
We built distribution around cricket fandom rather than crypto, working with sports creators and community groups in core markets. Onboarding was simplified aggressively for users with no wallet history. Campaign timing was aligned to the cricket calendar so activity peaked alongside fixtures fans were already engaged with.
Results
25M+
Campaign impressions
200K+
Users onboarded in beta
Campaign impressions and Users onboarded in beta as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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