Segment
Brands & IP
UFC Case Study
AnkhLabs delivered go-to-market and growth for UFC's Web3 collectible programme, combining creator activation, community distribution and launch orchestration. The campaign generated $7.85M+ in collectible volume and 1M+ in campaign reach, bringing a global sports audience on-chain.
The brief
UFC has one of the largest and most engaged fanbases in global sport, but almost none of it was crypto-native. The brief was to launch a collectible programme that made sense to fans who had never held a wallet, while still earning credibility with the collector audience that drives secondary volume.
What we did
We designed the launch around fandom rather than speculation, framing collectibles as access and identity instead of assets. Distribution ran through sports-adjacent creators alongside crypto-native accounts, with onboarding built to survive a mainstream audience's first wallet experience. Launch sequencing concentrated demand into a defined window to support secondary market depth.
Results
$7.85M+
Collectible volume
1M+
Campaign reach
Collectible volume and Campaign reach as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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