Segment
Consumer & Creator
Zoop Case Study
AnkhLabs drove user acquisition for Zoop, generating 2M+ signups and 500K+ connected wallets — a 25% signup-to-wallet conversion rate in a category where most consumer Web3 products lose the majority of users at the wallet step.
The brief
Creator collectible platforms depend on mainstream users completing a wallet connection, which is where most consumer Web3 funnels collapse. The brief was to acquire users at scale and convert them through to an on-chain action.
What we did
We built acquisition around creator audiences rather than crypto audiences, meaning most users arrived with no prior wallet. Onboarding messaging was rewritten to remove crypto terminology at the point of wallet connection. Creator activation was sequenced so each launch brought a distinct audience rather than re-reaching the same users.
Results
2M+
User signups
500K+
Wallets connected
User signups and Wallets connected as reported by client and platform data. Figures as of Q3 2026. Engagement window and full methodology available on request.
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